The logo must always be easily visible against the background. The inner fill of the logo must not be too busy or distract from the logo itself.

Not OK

OK!

If an inner fill is added to the logo, it must be the primary colour of the background, to retain the effect of transparency.

Not OK

OK!

The outline colour of the logo may be white, or our Pink. The logo should never have another outline around it.

Not OK

OK!

It is ok for the logo to be placed against a gradient background with a fully transparent backing.

OK!